Month: December 2019

  Leads are critical for the growth of your business. Yet, they’re only beneficial if they’re recorded, nurtured, and developed by your revenue team and your channel partners.    Outdated email processes, spreadsheets, and clunky software have yet to make this process simple and effective, in fact, they often make things worse. A purpose-built CRM…

How you communicate and work together is vital to the success of your business. For your marketing team, in particular, communication and collaboration are non-negotiable necessities. All marketing is about communicating a message, but if your team can’t communicate among themselves, they won’t be able to communicate with your audience (or prepare deliverables). There’s just…

As a marketer, how much time do you spend thinking about user experience? If you’re like many marketers, you just scratched your head in confusion. Sure, you’ve heard of user experience, but you’ve always thought of it as a developer priority, not a marketing priority. We’re here to let you in on a little secret:…

As a wise man named John Wanamaker once quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sound familiar? If you’re like many companies, you’re wasting a significant chunk of your marketing budget without even realizing it. And if you really want to deliver results and…