Kevin Brown

  Leads are critical for the growth of your business. Yet, they’re only beneficial if they’re recorded, nurtured, and developed by your revenue team and your channel partners.    Outdated email processes, spreadsheets, and clunky software have yet to make this process simple and effective, in fact, they often make things worse. A purpose-built CRM…

How you communicate and work together is vital to the success of your business. For your marketing team, in particular, communication and collaboration are non-negotiable necessities. All marketing is about communicating a message, but if your team can’t communicate among themselves, they won’t be able to communicate with your audience (or prepare deliverables). There’s just…

As a marketer, how much time do you spend thinking about user experience? If you’re like many marketers, you just scratched your head in confusion. Sure, you’ve heard of user experience, but you’ve always thought of it as a developer priority, not a marketing priority. We’re here to let you in on a little secret:…

As a wise man named John Wanamaker once quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sound familiar? If you’re like many companies, you’re wasting a significant chunk of your marketing budget without even realizing it. And if you really want to deliver results and…

Your distributor is somewhere between an employee and a customer. In fact, research suggests that you should treat your distributors as both an employee and a customer. More importantly, the most effective supplier-distributor relationships occur when you treat your distributor as a partner. However, crossing the barrier between starting a relationship and building a true partnership requires…

Our world is increasingly automated, and marketing is no exception. But the simple fact of automation doesn’t necessarily mean that your automation is working. Take your contacts, for example. If you haven’t done any real contact management in some time, there’s a good chance that your list is dragging you down as much as helping…

You’ve cleaned your sales pipeline, primed your marketing team, and gotten everyone off to a running start. So…why aren’t your leads converting? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag. Your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your…

What do you think is going to happen in marketing? We don’t have a crystal ball, but we can tell you this: it’s not your mother’s marketing. It’s smarter, adaptable, and more creative than ever. This is thanks to marketing automation and the trends that are making it better than ever. Here are three to…