Tom Burton

Most likely – let’s take a look… In talks with our prospects and customers there is a lot of chatter these days related to “digital transformation” and whether or it is important to have a plan and roadmap related to digital transformation in the business.   These are good and relevant questions for sure.  However, before…

“1st party data“,  “3rd party data“…  Until recently, these were terms that were only used and understood by digital marketing geeks and agencies.   However, now these terms are being tossed around in the executive suite, the board room and even on CNBC!  What does all this mean and, maybe even more importantly (at least we…

Many marketing organizations use HubSpot for marketing automation and content management.   HubSpot has also launched a CRM product called Sales Hub and we are sometimes asked “How is Leadsmart Channel Cloud different from HubSpot Sales Hub?“.   Before we get into the main differences between LeadSmart Channel Cloud™ and HubSpot Sales Hub™ it is important to…

Given that LeadSmart is developed in partnership with and on the Salesforce Platform we are often asked by prospects and clients, “How is Leadsmart Channel Cloud different from standard Salesforce?“.   Good question!    Before we get into the main differences between LeadSmart Channel Cloud and Salesforce it is important to note that “Salesforce” is actually…

The Coronavirus impact has been severe and abrupt. While the virus will not last forever there will be long-lasting and significant changes on how we do business for many years to come. The things we have done to get us here are not likely going to be the things that will help us succeed going…

You want the most bang for your marketing buck, whether you run your business from your couch or you have a staff in the triple digits. Here’s the problem: if you’re not a marketer, you may not know what to prioritize. The good news is that you already have several marketing channels at your disposal.…

Is your sales pipeline more like a blocked drain? Some customers trickle through, but your most promising prospects are getting lost in the blockage? If this sounds like you, your sales pipeline isn’t working for you. And if you want to see real results, a blocked sales pipeline just won’t cut it. Here are two…

Are you at war with your to-do list? You have a to-do list, but you can’t seem to get along with it. As in: you can never seem to cross items off of it. You get them done, but not as quickly as you intended, or you wind up prioritizing the wrong tasks and scrambling…

Marketing automation is more than just a tool. It’s a way to revolutionize how your office does business. Not seeing the benefits of marketing automation? You’re either not using marketing automation or you’re using the wrong automation tool for your company. We know what great marketing automation looks like–and we’re here to give it to…

On average, 91% of users agree that marketing automation is important to their success across channels, which is why 45% of businesses already use marketing automation. In the digital world, where you can access customers all over the world at any time, marketing automation is critical to your success. And yet, marketing automation isn’t a magic wand–and…