Tom Burton

Your employees are on the front lines of your organization. Without them, your company would never be able to grow and thrive. If your employees aren’t productive, your company can’t provide the experience your customers expect. So if you want to invest in your customers, you have to be prepared to invest in your employees.…

Why Your Team Isn’t Using Your CRM… You know the benefits of a CRM. That’s why you’ve invested a pretty penny in buying a great CRM. The only problem? Your sales team doesn’t use it. They know that a CRM can benefit customer relationships and make their lives easier. So why haven’t they taken the leap?…