Tom Burton

On average, 91% of users agree that marketing automation is important to their success across channels, which is why 45% of businesses already use marketing automation. In the digital world, where you can access customers all over the world at any time, marketing automation is critical to your success. And yet, marketing automation isn’t a magic wand–and…

Your employees are on the front lines of your organization. Without them, your company would never be able to grow and thrive. If your employees aren’t productive, your company can’t provide the experience your customers expect. So if you want to invest in your customers, you have to be prepared to invest in your employees.…

Why Your Team Isn’t Using Your CRM… You know the benefits of a CRM. That’s why you’ve invested a pretty penny in buying a great CRM. The only problem? Your sales team doesn’t use it. They know that a CRM can benefit customer relationships and make their lives easier. So why haven’t they taken the leap?…