Business Strategies

Most likely – let’s take a look… In talks with our prospects and customers there is a lot of chatter these days related to “digital transformation” and whether or it is important to have a plan and roadmap related to digital transformation in the business.   These are good and relevant questions for sure.  However, before…

“1st party data“,  “3rd party data“…  Until recently, these were terms that were only used and understood by digital marketing geeks and agencies.   However, now these terms are being tossed around in the executive suite, the board room and even on CNBC!  What does all this mean and, maybe even more importantly (at least we…

The Coronavirus impact has been severe and abrupt. While the virus will not last forever there will be long-lasting and significant changes on how we do business for many years to come. The things we have done to get us here are not likely going to be the things that will help us succeed going…

How you communicate and work together is vital to the success of your business. For your marketing team, in particular, communication and collaboration are non-negotiable necessities. All marketing is about communicating a message, but if your team can’t communicate among themselves, they won’t be able to communicate with your audience (or prepare deliverables). There’s just…

As a marketer, how much time do you spend thinking about user experience? If you’re like many marketers, you just scratched your head in confusion. Sure, you’ve heard of user experience, but you’ve always thought of it as a developer priority, not a marketing priority. We’re here to let you in on a little secret:…

Your distributor is somewhere between an employee and a customer. In fact, research suggests that you should treat your distributors as both an employee and a customer. More importantly, the most effective supplier-distributor relationships occur when you treat your distributor as a partner. However, crossing the barrier between starting a relationship and building a true partnership requires…

You’ve cleaned your sales pipeline, primed your marketing team, and gotten everyone off to a running start. So…why aren’t your leads converting? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag. Your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your…

You want the most bang for your marketing buck, whether you run your business from your couch or you have a staff in the triple digits. Here’s the problem: if you’re not a marketer, you may not know what to prioritize. The good news is that you already have several marketing channels at your disposal.…

Is your sales pipeline more like a blocked drain? Some customers trickle through, but your most promising prospects are getting lost in the blockage? If this sounds like you, your sales pipeline isn’t working for you. And if you want to see real results, a blocked sales pipeline just won’t cut it. Here are two…

Are you at war with your to-do list? You have a to-do list, but you can’t seem to get along with it. As in: you can never seem to cross items off of it. You get them done, but not as quickly as you intended, or you wind up prioritizing the wrong tasks and scrambling…