Marketing Strategies

Most likely – let’s take a look… In talks with our prospects and customers there is a lot of chatter these days related to “digital transformation” and whether or it is important to have a plan and roadmap related to digital transformation in the business.   These are good and relevant questions for sure.  However, before…

“1st party data“,  “3rd party data“…  Until recently, these were terms that were only used and understood by digital marketing geeks and agencies.   However, now these terms are being tossed around in the executive suite, the board room and even on CNBC!  What does all this mean and, maybe even more importantly (at least we…

While it may seem simplistic, the main goal of a customer relationship management (CRM) tool is to nurture business relationships to grow your business. A CRM solution with robust mobile access features allows you to manage these relationships throughout their entire lifecycle, from initial marketing, fully through the sales cycle and all the way through…

As a wise man named John Wanamaker once quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sound familiar? If you’re like many companies, you’re wasting a significant chunk of your marketing budget without even realizing it. And if you really want to deliver results and…

You’ve cleaned your sales pipeline, primed your marketing team, and gotten everyone off to a running start. So…why aren’t your leads converting? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag. Your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your…

What do you think is going to happen in marketing? We don’t have a crystal ball, but we can tell you this: it’s not your mother’s marketing. It’s smarter, adaptable, and more creative than ever. This is thanks to marketing automation and the trends that are making it better than ever. Here are three to…

You want the most bang for your marketing buck, whether you run your business from your couch or you have a staff in the triple digits. Here’s the problem: if you’re not a marketer, you may not know what to prioritize. The good news is that you already have several marketing channels at your disposal.…

Marketing automation is more than just a tool. It’s a way to revolutionize how your office does business. Not seeing the benefits of marketing automation? You’re either not using marketing automation or you’re using the wrong automation tool for your company. We know what great marketing automation looks like–and we’re here to give it to…

On average, 91% of users agree that marketing automation is important to their success across channels, which is why 45% of businesses already use marketing automation. In the digital world, where you can access customers all over the world at any time, marketing automation is critical to your success. And yet, marketing automation isn’t a magic wand–and…