Sales Strategies

Most likely – let’s take a look… In talks with our prospects and customers there is a lot of chatter these days related to “digital transformation” and whether or it is important to have a plan and roadmap related to digital transformation in the business.   These are good and relevant questions for sure.  However, before…

“1st party data“,  “3rd party data“…  Until recently, these were terms that were only used and understood by digital marketing geeks and agencies.   However, now these terms are being tossed around in the executive suite, the board room and even on CNBC!  What does all this mean and, maybe even more importantly (at least we…

Many marketing organizations use HubSpot for marketing automation and content management.   HubSpot has also launched a CRM product called Sales Hub and we are sometimes asked “How is Leadsmart Channel Cloud different from HubSpot Sales Hub?“.   Before we get into the main differences between LeadSmart Channel Cloud™ and HubSpot Sales Hub™ it is important to…

Given that LeadSmart is developed in partnership with and on the Salesforce Platform we are often asked by prospects and clients, “How is Leadsmart Channel Cloud different from standard Salesforce?“.   Good question!    Before we get into the main differences between LeadSmart Channel Cloud and Salesforce it is important to note that “Salesforce” is actually…

The Coronavirus impact has been severe and abrupt. While the virus will not last forever there will be long-lasting and significant changes on how we do business for many years to come. The things we have done to get us here are not likely going to be the things that will help us succeed going…

Is your sales pipeline more like a blocked drain? Some customers trickle through, but your most promising prospects are getting lost in the blockage? If this sounds like you, your sales pipeline isn’t working for you. And if you want to see real results, a blocked sales pipeline just won’t cut it. Here are two…

Your employees are on the front lines of your organization. Without them, your company would never be able to grow and thrive. If your employees aren’t productive, your company can’t provide the experience your customers expect. So if you want to invest in your customers, you have to be prepared to invest in your employees.…

Why Your Team Isn’t Using Your CRM… You know the benefits of a CRM. That’s why you’ve invested a pretty penny in buying a great CRM. The only problem? Your sales team doesn’t use it. They know that a CRM can benefit customer relationships and make their lives easier. So why haven’t they taken the leap?…