How to Clean Up Your Sales Pipeline
Is your sales pipeline more like a blocked drain?
Some customers trickle through, but your most promising prospects are getting lost in the blockage? If this sounds like you, your sales pipeline isn’t working for you.
And if you want to see real results, a blocked sales pipeline just won’t cut it.
Here are two key tips to make your sales pipeline flow freely.
Know Your Ideal Customer
First things first: know your ideal customer.
Customers are the lifeblood of any business. New customers, in particular, are the source of your growing income. They’re also difficult to acquire.
Well, if you’re going about it the wrong way.
Your sales pipeline shouldn’t be aimed at catching every customer that might theoretically spend money on your product. Your pipeline should be strategically designed to attract customers that fit with your business and product. These are the customers that convert–and stick around to spend more money.
Not sure who your ideal customer is? Here’s how to find them.
Maintain Clear Communication
Even if you’re attracting all the right customers, you won’t be able to keep them unless you can communicate.
Your sales team has to be able to communicate effectively with would-be clients, but they also have to communicate successfully with each other.
Remember, good communication is a two-way street. It’s, well, a conversation. And in our tech-driven world, where your customers are connected to their phones 24/7, you can’t simply talk at your customers. You have to draw them in and have a conversation.
Taking Charge of Your Sales Pipeline
That said, identifying issues with your sales pipeline and fixing your sales pipeline are two different animals. That’s why we’re here to simplify your pipeline and set you up for success.