What do you think is going to happen in marketing?

We don’t have a crystal ball, but we can tell you this: it’s not your mother’s marketing. It’s smarter, adaptable, and more creative than ever.

This is thanks to marketing automation and the trends that are making it better than ever. Here are three to keep an eye on.

Creativity, Not Conformity

Creativity in marketing isn’t what it used to be.

A lot of marketers hear creativity and think slogans, color schemes, and typeface. But creativity runs deeper than that, and if you think about creativity in those narrow terms, you’re not creating–you’re conforming.

Creativity is about imagining a solution that no one else has thought of. Something different yet brilliant. The good news is that marketing automation is freeing up marketers to see the big picture.

Don’t be afraid to go off the beaten path–if you can do it in a way that’s relevant to your campaign.

Demand for Personalized Content

The average person sees about 4,000 ads daily. They are so inundated with advertising that they don’t even notice half of it anymore.

If you want to stand out, you need to be more than another vague shout in the crowd. You have to prove that you’re actually paying attention to the individual customer?

How? By using personalized content.

Here’s the thing: personalized content sounds like a lot of work, but it’s actually better for customers and marketers. The truth is, you don’t need to market to everyone, and your customers won’t thank you for trying to target everyone. You just need to talk to those few valuable customers.

Personalized content allows you to directly address individual customers, showing that you care about their experience and their business.

The Continued Rise of AI and Chatbots

Here’s the problem: your customers are more numerous and diverse than they’ve ever been. If your mind is spinning at the prospect of creating personalized content for every single customer, you’re justified.

You’re also taking the wrong approach.

Artificial intelligence attracts hundreds of millions in capital investments every year. For marketers, the reason is simple: it’s an unparalleled tool to track user behavior, needs, and requirements. Better still, it can offer suggestions on what kind of content to show customers throughout their buying journey.

On the customer side, chatbots allow you to have a conversation with a customer without dedicating precious manpower to wait around. The key is to program your bots to respond in a human way, making it easier for customers to relate and see the bot as helpful.

Marketing Automation That Works for You

Marketing automation is evolving every day, and that’s fantastic news for marketers. The better your automation, the better your team can deliver an unforgettable customer experience.

Regardless of where marketing automation goes next, you need a tool that will work for you right now. That’s why we’ve built a tool that gives you exactly what you need. Want to find out more? Click here to schedule a demo.

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